Super Sprouts
Here’s an unsolicited marketing pitch to my favorite grocery store. Let’s look at how Sprout’s can go from a great grocery to an even greater grocery store by horizontally expanding their grocery offering. Sprout’s Target Market In order to do that, we have to know who they are targeting. Generally speaking, Sprout’s customer is a […]
Value Statements
Wandering aimlessly in life can be fun. You might even end up in some really cool places with some memorable stories to share. On the contrary, you can also feel like you’ve wasted your time. Since the beginning of our biological time, the end of our time is unknown. That uncertainty begets the reason why […]
Minimum Job Bennies
Employees are the life and blood of any organization they represent. In knowing this, it is my personal belief that they should be treated and compensated as such. If you do this they will shower your customers with more love and respect. Without your customers and employees your business is back the beginning stages. Richard […]
Business Before Employees Before Customers
Employees should always come second, and that’s right before the customers coming in third. The better you treat your employees, the better they will treat your customers, typically. So that’s how you take care of the second and third most important thing about your business. It‘s also important to note that your employees are not […]
Buy Local
Every business owner is looking for ways to ‘earn’ your hard earned money by offering products or services that we need, want or desire. As a consumer of these offerings, it’s important now more than ever, to investigate who you are giving your money. Buying local is great because you know the tax dollars stay […]
Benchmarks
Benchmarks have become synonymous with expectations. There are a lot of reasons this is a flawed way to evaluate your potential. The most obvious reason is a failure of effective communication from leadership, as well as, the employee. Very rarely do employees feel empowered enough to ask how the metrics were comprised for the quarterly […]
Working Less Improves the Economy
Economists are going to hate me for pointing this out, but digest the title of this post while I wash it down with some cold hard facts. What needs to happen? Proposed Corporate Work Schedule: M – Work From Home 6 Hours T, W, TH – Work in Office 6 Hours F, S, Su – […]
Spend Wiser Customers
You saw a great need and a supportive target market to release your beverage